7 Inexpensive Ways To Provide Customer Appreciation
The single least expensive, most powerful, yet most often forgotten tool to keep a customer coming back, is Appreciation.
Power Professional Cleaners, in Lake Forest California, does appreciation in style. Free hot dogs, popcorn, sodas, and if that wasn’t enough, every customer is greeted with a, “Thank you for your business”.
Here are some tips on how to show your customers the appreciation they deserve, for little to no cost:
- Greet Them By Name – If your Point Of Sale (POS) system can store your customer’s name, add it. Each time he/she checks-in, greet him/her by name. Eventually you will be able to put the name to the face and won’t need any tools to enhance your memory.
- Smiling Is Contagious – Remember that your customers have lives outside of your store, and sometimes a smile improves an otherwise stressful day for them.
- Ask About Their Day – Customers need to know you care about them, not just their business. The more you take an interest in their lives, the more they will take an interest in your business.
- Thank Them For Their Business – Often the single most powerful, yet inexpensive way to keep a customer for life; thanking them for their business. Let them know that you don’t take their business for granted and they will tell their friends about you.
- A Complaint Is An Opportunity In Disguise – When a customer complains, listen intently. Ask questions. Don’t get defensive. Ask what you can do to remedy the problem, if you are unsure. If you don’t have the answer, let your customer know that you will find the answer for them.
- Have A “Customer Appreciation Day” – Customers love to be made to feel special. Invite them to a “Customer Appreciation Day”, and tell them to bring friends. Often they’ll bring their family and friends with them, opening new customer opportunities for you.
- Offer Loyalty Rewards – Customer Loyalty Rewards don’t have to be expensive, and often pay for themselves not only with satisfied customers but with ancillary advertising by posting these redemptions to customer social networking accounts. Friends and family will often see these reward redemptions and come visit for rewards of their own.
Never forget that your customers are the life blood of your business. It costs five times more to acquire a new customer than to keep a current one, and implementing a Customer Appreciation protocol can help ensure your customers come back, year after year.